Cross-border Expansion
BRANDKIND specializes in cross-border brand expansion for businesses headquartered in the US, UK, or Europe.
We ensure your market development plans are anchored by insights into the unique nuances of each market, and geared toward value creation.
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Key reasons to consider cross-border expansion:
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Over-capacity domestically and looking for deployment opportuntities in other markets
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Hyper-competition in your primary market that is leading to price cuts and commoditization
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Geographic revenue diversification to derisk local market volatility
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Growth and innovation that comes with serving a new customer base and adjusting to new supply and distribution methods.
Why partner with BRANDKIND?
Consumer Voice Experts
We are leaders in consumer-led strategic insights to inform your international investments. We believe that due diligence should include an assessment of consumer-business alignment. We assist in finding that gap in the market that is waiting for your company to fill.
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Cross-sector Business Experience
Over 30 international businesses have leaned on BRANDKIND or our team to launch or grow their business in cross-border arrangements. Our team brings global corporation experience, such as Procter & Gamble, MillerCoors, and Vanguard, helping many private companies expand into other regions.
Local Connections
With a team of combined experience in the US, UK, and European markets and regional partners in Mexico, Dubai, South Africa, and Hong Kong, BRANDKIND can provide you with the right support. We are also headquartered in the San Francisco Bay Area, one of the hubs of global enterprise, and we enjoy access to various firms supporting foreign businesses operating in the US.
SERVICES
Quickly gain marketplace insights for strategies to expand into new geographies.
BRANDKIND offers insights on various factors such as market conditions, competition, and cultural considerations to determine the most effective approach.
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Market Entry Strategy
Market expansion failures that are due to inadequate understanding of the local market
40%+
SERVICES
Product-Market Fit
Go beyond standard market information and digital marketing plans to create a compelling proposition to your new geography of customers.
Let BRANDKIND provide a tailored understanding of the nuances of local market customer needs, refining your value proposition, brand promise, and product messaging to perfectly adapt for local market success.
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33%
New ventures that fail because of poor product-market fit**
** Source: Harvard Business Review, July 2023
USA
As our country base, the BRANDKIND acts as an extension of a market expansion team to support foreign companies looking to enter or expand their US market presence.
UK
BRANDKIND provides in-depth market knowledge to serve as an advisor to US companies looking to enter or grow their UK presence. Our team brings consumer and business experience in navigating the UK business environment.
EUROPE
With extensive experience launching and managing businesses in the European marketplace, BRANDKIND is able to assist US companies looking to enter or expand European operations.
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Key Markets:
Germany
Netherlands
France
Spain
OTHER MARKETS
Available through our advisory network including the Middle East and Africa, Latin American and Asia-Pacific markets.
Get the latest insights on market trends by region and segment.​
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Q2: US Market
Q3: UK Market
Q4: Europe Market
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