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Our best work occurs when leaders, their teams and boards translate insights into strategy.

CONSULTING SOLUTIONS

Make the best-informed decisions about your next big bet for your entire business or a specific service or product line. 

STRATEGY DEVELOPMENT

Solidify an integrated set of choices that uniquely deliver results and impact.

TRANSFORMATION

Go beyond business resilience to get the competitive edge as industries evolve.

BUSINESS PLANNING

Turn long-term strategy into goals and expectations for the coming year. 

MARKET DEVELOPMENT

Play to strengths when bringing a new product or service to market.

BRAND RESTAGE

Find your market position as customers and technology shift industries.

MARKET EXPANSION

Expand regionally or internationally, or enter the US market with a stealth and diligence.

Consulting Solutions

TYPES OF BUSINESS STRATEGY

The BRANDKIND Impact Strategy™ process transforms a single company into industry changemakers, placing employees and customers above all else.

As a strategy consultancy with roots in global brand and business development strategy, BRANDKIND's team brings rigor and innovation practices to inspire team creative problem-solving. 

BRANDKIND takes a different approach to consulting, where we build team enablement into the process. We are not in the business of retainer-based consulting dependency.  

BRANDKIND Infographic - Strategic decisions at every level
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Industries We Serve

Architecture, Engineering, and Construction

Manufacturing

Information Technology

Professional Consulting Services

Financial Services

Healthcare Services

Consumer Products

Food & Beverages

Hospitality & Leisure 

Arts & Culture

Education

Nonprofits  

.

Industries We Serve

CLIENT PROJECTS

Our clients lead the way in creating impact in their industries.

Some case studies to give you a sense of typical challenges we assist with, how we approach the work and the outcomes achieved.

01.

AECO GROWTH STRATEGY

 

Raising a mid-tier engineering firm to win more high profile prime infrastructure projects.

COMPANY TYPE

Engineering Consulting

CLIENT TARGETS

Federal, State, and Local Government, Infrastructure Construction Companies, and Other Engineering Firms as Strategic Alliances

BRANDKIND was enlisted to chart an inspirational strategic roadmap to realize an ambitious CEO’s vision. Facing tight deadlines, we shortened the team's learning curve by integrating strategic frameworks - ours and the client’s. This approach led to a strategic plan with a thoughtful glide path to winning larger contracts. As a result, the company not only surpassed Year 1 goals but also broadened its footprint by opening two new offices in the Southeast, enhancing its national presence. The CEO provided a North Star, and BRANDKIND helped align his team and structure a growth plan to get there. An unexpected success was the CEO delaying his retirement to transform his company into a leader within its industry.

02.

AECO TRANSFORMATION

Elevating a 3D design into a national virtual and design construction authority.

COMPANY TYPE

Virtual Design & Consulting

CLIENT TARGETS

Owners, Contractors, Architects, and Engineering Firms

BRANDKIND guided the transformation of an established 3D company to position itself as one of the nation’s leading virtual design and construction firms. The strategy shifted our client from operating as a technical services provider to being a technology consulting partner to some of the largest corporations in the US. With newly created client segments, BRANDKIND was able to upgrade the firm’s technology stack based on customer adoption readiness. We streamlined over two dozen delivery types into three consulting service areas. This service restructuring presented a compelling sustainability story, which the CEO took to peers as inspiration. Our work helped clarify ideal team structures and workflows, prompting the CEO to reorganize the company. Aligned with the new strategic direction and service lines, the team effectively prioritized business development and innovation investments. As a result, the client rapidly secured new business, significantly improving sales and marketing performance metrics.

03.

SAAS TECH TRANSFORMATION

Rebranding a gaming platform into an immersive experience business for corporates and communities.

COMPANY TYPE

SaaS Platform

CLIENT TARGETS

Corporates, Crypto Currency Firms, Content Creators, Community Associations

With a fresh round of funding, Gamerjibe, a gaming platform, sought to rebrand itself as a SaaS player in the virtual reality realm, pivoting from casual gaming to hosting professional and social virtual experiences. They enlisted BRANDKIND's expertise to find a fitting name and positioning to encapsulate this transition and convey their new business model to brands and communities. Despite tight deadlines, we successfully unveiled the new name, INVERSE, during Investor Week, marking a significant pivot in the business model to attract new investors while meeting the founding team's expectations. Our decision to finalize the name just before the widespread adoption of the term "metaverse" underscored our foresight, positioning INVERSE at the forefront of the emerging virtual world landscape. This put INVERSE in step with major tech players like Meta, Google, Microsoft, Nvidia, and Qualcomm who were investing billions in the metaverse concept.

04.

HEALTHCARE TRANSFORMATION

Breaking barriers in underserved communities with a repositioned healthcare services provider.

COMPANY TYPE

Healthcare Services / Health tech

CLIENT TARGETS

Payers, Health Insurance, Underserved Communities

A long-time client approached BRANDKIND with exciting news: they were gearing up for a new round of funding set to propel them into the forefront of accessible, equitable healthcare. This necessitated a shift in business positioning yet again. Initially transitioning from a service-based app to a community-centered healthcare app, they now sought to evolve beyond their app roots. They were looking to become a comprehensive healthcare services company bridging the gap between traditional healthcare and social care service models. Facing stiff competition from rivals who had already secured significant funding, crafting a compelling narrative became paramount. Leveraging the BRANDKIND Impact Strategy process, we worked with the leadership team and some of its frontline leaders to develop a positioning deeply rooted in the company’s grassroots heritage. We unearthed key data showcasing superior community engagement, trust, and access conversion rates compared to competitors. This ultimately led to a justifiable positioning that prioritized community over health insurance perspectives, something that competitors lead with. The outcome was a successful company relaunch, attracting the desired investments to drive meaningful impact in underserved communities.

Client Projects
IEI Case Study
ZELUS Case Study
INVERSE Case Study
LIVE CHAIR
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WORKING WITH US

For us to deliver the best outcome, we invest upfront time with a client to research, define and scope the projects. 

Getting started with us is easy.

Step 3

We'll coordinate a convenient time for a presentation of our proposal, outlining our recommended approach. 

Step 4

Following your feedback, we'll carefully refine the proposal until we feel confident that it aligns with your desired outcomes. 

Step 1

Once we hear from, we'll either send you a brief 10-question intake form or guide you through it over a call. 

Step 2

After receiving your intake form, we'll conduct our research and prepare for a scoping discussion tailored to your needs.

Schedule a discovery call with us to learn more about our work in your industry. Ready to talk? >

Working with us

Prospective Client Information

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Client Login

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