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BRANDKIND Releases 2024 At Home Trends Report

Updated: Jul 10

San Francisco, CA – July 9, 2024 – BRANDKIND, a leading strategy and brand consulting firm, is excited to announce the release of its 2024 At Home Trends Report. This comprehensive report distills extensive research into three pivotal trends that will shape how companies update their offerings for evolving ways consumers are enjoying life at home.

The report highlights three pivotal trends that will shape how companies update their offerings for evolving ways consumers are enjoying life at home:

1. A change in how people spend time at home.

2. A shift towards smaller home sizes and cohabitation dynamics.

3. The increasing influence of AI on purchase decisions and human interactions.

"There are dozens of trend reports in the marketplace, each providing useful insights from the perspective of their authors. There are social listening trend reports from social media experts, population movement reports from residential experts, and numerous consumer product reports. We wanted to look above all of this and present a view of mainstream trends in how people are spending their time at home. What we discovered about what consumer pursue, who they're with, and how their worldview is shaped led us to see three big trends that any company selling home-based products and services should pay attention to. BRANDKIND works across industries, and we wanted something that would apply to anything from kitchen appliances to home furnishings to bathroom products," said Shantini Munthree, CEO of BRANDKIND.

The 2024 Home Trends Report is available for download now. BRANDKIND also offers a complimentary 30-minute presentation tailored to individual companies and industries to get ahead of next year’s business planning cycle.

To download the report or to schedule a presentation, please visit BRANDKIND’s Website.




BRANDKIND is a boutique strategy consulting firm that advises middle-market companies and enterprises on growth and transformation. The BRANDKIND Impact Strategy™ approach focuses on fiscal sustainability, assisting leaders to align their boards and teams on business strategy, planning, and brand positioning. We offer expertise across sectors including Consumer Goods, Manufacturing, Architecture, Engineering, and Construction (AEC), Technology, Healthcare, Biotech, Financial Services, and Professional Services. For more information, visit


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